Trained as an interior architect at the BI University of Applied Sciences in Berlin, Nora Rida is a Moroccan-Swedish creative based in Berlin who blends art direction with set design.

Before venturing into architecture, she refined her skills at the London College of Fashion, earning a degree in fashion communication, and enriched her academic experience with an exchange semester in fashion business at Berkeley College, New York.

Her diverse background includes internships at Vogue Australia and Dazed Magazine, along with hands-on experience as a styling and set design assistant in fashion and film.

This interdisciplinary journey equips her with a deep understanding of the fashion industry's ever-changing landscape, enabling her to craft striking imagery and environments.